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Scent has an uncanny ability to transport us to another place in time and place: anyone who has ever read À La Recherche du Temps Perdu by Marcel Proust will vividly recall the madeleine's power over the narrator. AKRO founder Anaïs Cresp and her father, master perfumier Olivier, have their own version in the Carnaby Street bakery Crumbs &amp, Dollies, which they pilgrimage to whenever they visit London. The Bake eau de parfum is an homage to the evocative power of childhood treats, with lemon, sugar and cream notes all featuring in the olfactory trip down memory lane.

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