Product Detail

In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named the Autumn/Winter 1952 collection after it. The presentation built upon the House's New French style, with the term Jolie Madame soon becoming a way of referring to the label's quintessentially Parisian aesthetic - and now this new-season bag, too.

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