Product Detail

In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named his Autumn/Winter 1952 collection after the scent. The presentation built upon the Maison's New French style, with the term Jolie Madame soon becoming a way of referring to the label's quintessentially Parisian aesthetic - and now a new-season top-handle bag, too.

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