Product Detail

LOEWE's Anagram logo, seen to front of this basket bag, was reimagined in 2014 as part of a rebranding by design agency M/M (Paris). The motif is notable for its elaborate quadruple-L style that heavily references cattle branding practices - something the designers studied extensively before completing the insignia. Here imagined on a straw silhouette, it guarantees instant recognition every time it's showcased.

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